Every phone is a bottle shop in alcohol’s Netflix era
Australia’s major alcohol retailers are increasingly moving into the digital space, aiming to emulate the methods and the successes of popular streaming services. But what are the risks? Zacharias Szumer investigates. As advocacy groups have long warned, we have well and truly entered the age in which ‘every phone is a bottle shop’. Many of the largest Australian liquor retailers – including Dan Murphy’s, BWS, Liquorland and Cellarbrations – all have apps through which purchases can be made. Some stores require you to visit a website to order booze for delivery or in-store pick-up, but it’s still a relatively frictionless transaction. What’s more, Australian
